Premier Laser & Skin Clinics

Digital Marketing

Strategy & Funnel Optimisation

​

A key priority was to tighten and streamline the marketing funnel to drive more qualified leads and improve conversion rates. The strategy began with an in-depth audit of digital touchpoints—identifying drop-off areas and friction in the user journey.

From there, improvements were made across SEO, paid search, and website UX to capture and guide users more effectively. Landing pages were refined to match search intent, lead forms were simplified, and remarketing strategies were introduced to re-engage potential clients. These changes helped close gaps in the funnel, increased lead-to-booking conversion, and supported sustainable growth.

Climbing to the Top: SEO Strategy That Delivered
​

To strengthen Premier Laser & Skin Clinics' online visibility, a comprehensive SEO strategy was developed and implemented with a focus on high-intent, high-volume keywords such as

​

• Laser hair removal - 74,000 search volume monthly

• Laser Clinic - 18,100 search volume monthly 

• Fat Dissolving Injections - 14,100 search volume monthly

The approach began with a deep content audit, followed by keyword mapping, technical fixes, and the creation of optimised landing pages tailored to search intent. Internal linking was improved, metadata rewritten, and targeted blog content introduced to support long-tail search terms.

The result: major keywords ranked at the top of Google search, significantly increasing organic traffic and driving a 41% uplift in bookings directly from organic search..

Blog Content Built to Rank—and Convert

​

To support long-term visibility and user engagement, a blog strategy was developed with a focus on Artificial Intelligence Search Optimisation (ASO) for Google.

Each article was created around specific high-intent queries, combining expert-led content with AI-informed keyword structures, semantic search alignment, and optimised formatting. Topics ranged from treatment guides to skincare advice—designed not only to educate but to drive action.

​

Many of these blog posts now rank first for key industry terms and frequently asked questions, consistently driving high volumes of organic traffic. More importantly, they contribute directly to conversions—guiding readers toward treatment pages, newsletter sign-ups, and booking forms. The content has become a core part of the SEO funnel, supporting both brand authority and measurable business growth.

​

(see examples below)

Campaigns

Creative Campaigns That Convert: The Barbie Effect

​

In 2024, two standout campaigns were launched to promote laser hair removal and skin treatments—one of them cleverly timed around the cultural buzz of the Barbie movie. Tapping into themes of confidence and self-care, the Barbie-themed campaign grabbed attention across digital platforms and resonated with the audience.

Care was taken to fully comply with licensing and intellectual property standards—no official logos or copyrighted visuals were used. Instead, the creative direction was inspired by the broader aesthetic and mood, ensuring both legal compliance and strong brand alignment. Combined with a complementary skin treatment campaign, the strategy led to a 45% increase in purchases. It was a strong example of how timely creative paired with clear messaging can drive both engagement and results.

Expanding Access: Introducing Phone Call Consultations

​

To improve accessibility and support potential clients early in their decision-making process, phone call consultations were introduced for those unable to visit the clinic in person, and only for specific treatments that allowed us to perform, that type of consultations.

This initiative provided a low-commitment way for clients to ask questions, understand treatment options, and build trust with the team before booking. The new consultation format helped remove barriers, increased lead conversion, and offered a more flexible, client-focused experience.

Pricing Made Simple: Offline Accessibility for Walk-By Visitors
​

To make treatment pricing more accessible and transparent, a printed price list was created and introduced across all clinics. While pricing was already available online, the goal was to reach walk-by traffic—people passing the clinics who may be curious but not yet ready to engage.

Each clinic was equipped with a weatherproof, see-through display box outside, allowing anyone to take a price list without feeling pressured to enter or speak with staff. It was a low-barrier touchpoint designed to build awareness, support decision-making, and engage potential clients even outside of business hours.